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An app designed to extend the Target customers experience into coupon exchange area, and help Target to attract younger generation shoppers. Customers will be able to receive coupons as soon as they entering in the store. They will have chance to exchange their coupons with others if they do not need those coupons. Physical and virtual interaction will be encounter through the coupon exchanging process and hopefully comments and conversations will be initiated from it.
Partner with two industrial designers on research.
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